Using email marketing campaigns is an effective and reliable way to stay in touch with your clients, but even to build new networks and nurture new prospect clients.

Many marketers and business owners, though, claim their emails are overlooked or marked as junk emails!

What are the secrets to prevent your emails to end up in the prospect’s spam inbox?

In which ways you can grow your audience with new subscribers?

Which tools should be used to meet your email marketing needs?

Rest assured, with Cavendish Media’s Team by your side you will be able to effectively stay in touch with your clientele, send regular updates, expand your brand’s reach to new prospective clients and gather new emails for your campaigns.

Many think of web marketing as putting a few images and posts on the internet. Let us tell you though, that hoping to grow your business with web marketing without well-targeted and organized campaigns is a waste of your time!

Cavendish Media’s expertise is able to help you grow your business by leading your clients through the entire purchase process, from an initial stage of learning about your brand to the final decision to take action.

How to identify the most relevant target audience for your niche?

Which marketing tools are the most appropriate? In which combination?

How to effectively lead the prospect from A to B as smoothly as possible?

Cavendish Media’s expertise will enable your business to benefit from:

– Google AdWords campaigns
– Google Shopping campaigns
– Facebook and Instagram ads campaigns
– Email marketing campaigns
– SEM Search Engine Marketing
and much more…

We also provide websites and landing pages building service (click here to learn more) to lead your prospect through the marketing funnel, an actual learning path about your brand, in the most proper and effective way.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to make a purchase. That is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

You may be wondering what the difference between SEM and SEO is.

Apart some exceptions, over time the definition of SEM moved towards a meaning of search engine advertising, essentially paid ads, with organic efforts (improvements to your website in the attempt to rank it in the first results of a search query) falling pretty much exclusively under the SEO umbrella.

SEMs will usually begin a campaign with comprehensive keyword research and competitor insights to create targeted campaigns that place their products and services in front of a target audience.

These campaigns include:
• Search Ads (text ads)
• Shopping Ads
• Display Ads
• Gmail Ads
• YouTube Ads

These are all different formats available within Google Ads.

When users search for specific terms that the advertiser is running ads against, they will see a custom ad or a shopping ad. Every time the ad is clicked, the business pays for this.

While both using SEO and SEM you are going to boost your website’s visibility, working just on the SEO takes usually much more time and you are going to wait a while before noticing the first results. On the other hand, it is true that SEM is a paid advertising type but it is also true that results are much faster and you are always in control of your campaigns.

Cavendish Media’s team is here to guide you in the SEM world to select the proper features and audience for your campaigns, managing your ads according to yours and the audience’s feedback and to help you let your sales take off the ground!

Are you aiming at boosting the sales of your e-commerce website? If so, Google Shopping is one of the options suited for your business.

While Google Shopping isn’t technically an online marketplace, actually more a “branch” platform of Google Ads, it provides shoppers the same opportunity to browse a variety of products based on their search query. Google Shopping also benefits retailers because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to make the purchase.

In short, it displays your product information to shoppers and it does this as part of a standard google search, or when shoppers use the Google shopping tab.

A Google Shopping campaign is a great way to increase the visibility of your business, generate new leads, and allow customers to easily search for products and compare them for price and specs.

So, what goes into a Google Shopping ad (or Product Listing Ads as they’re officially known)? They include images of your products, as well as regularly updated prices, sales, offers, and other data.

Cavendish Media’s team can help you in all the steps of a Google Shopping campaign, from setting up a Google Merchant Center account to the selection of the right audience and the start of the campaign.

Optimizing the product images using best practices is also an important to make sure your contents are well visible and stand out in the page in which are displayed.

Finally, we will help you to set up remarketing campaigns for whoever visited your e-commerce or left your shopping cart without purchasing, exponentially increasing the chances you have to generate sales.