Would you like to boost your sales with effective online marketing strategies? So, read this article about the best online marketing strategies to grow your business in 2021!

We live in weird times because the pandemic has basically changed the world as we knew it just one year and a half ago and the world of business and advertising is no exception.

Subsequently, day after day the entire economic society is undergoing a process of globalization and digitalization, trying to cope with this climate of general changes.

As a result, the majority of small and medium enterprises have switched to online sales and e-commerce. Similarly, the bigger ones are striving to improve the existing online strategies and to implement new channels of communication to reach the audience.

Therefore, we definitely should be taking advantage of these 3 best online marketing strategies to grow our business in 2021.

What!?… You aren’t using them yet? Hurry up then!

1. ONLINE MARKETING STRATEGY:

FREE VIDEO CONFERENCES

In short, whether you are selling a product or promoting a service, people need to pass through a learning phase to understand what are the pros of choosing us in place of other competitors.

Therefore, especially if your business consists in providing training of any kind for consumers or businesses and if you wish to involve new prospects or existing clients in an appealing way, organising free-to-join video conferences may certainly have an outstanding impact on your business!

For example, if you are selling training courses or seminars give your prospects a short one for free to test them out. In addition, if you sell products try to organise regular meetings to talk about benefits and ways to use your products or simply to answer people’s questions!

Platforms such as Zoom or Google Meet are amazing tools for this job! Are your clients on a certain social network? Try to use it to organise live events. For instance, Facebook has recently come out with Facebook Rooms which allows you to hold a meeting in a “zoom style” allowing anyone to join with a simple click on a button or link!

Therefore, go live and keep your audience warm!

2. ONLINE MARKETING STRATEGY:

VIDEO MAKING PLATFORMS

Video-making platforms are strictly important, especially nowadays. See it for yourself, create an ad with a simple image and a similar ad with a video with the same image as a cover. After that, you will see that the video will get at least 40% more clicks than the image!

For example, platforms such as Canva or Vimeo are great to create simple videos contents to engage your audience effectively.
Moreover, you may consider using TikTok as it binds a video-making platform with great features to a social network and it might turn out for you to be a good way to explore new markets (read also the article TikTok for Business – 5 Brand Booster Tips!)

3. ONLINE MARKETING STRATEGY:

E-COMMERCE AND SOCIAL E-COMMERCE

If your aim is to sell products and you are still doing so through physical stores… Certainly, it’s time to start selling online too!

For instance, platforms like Shopify or Wix enable you to create your own e-commerce website and starting to sell online right away. Furthermore, talking about recent implemented options in Facebook, last year introduced Facebook Shops enabling businesses to create online stores accessible on both Facebook and Instagram to set up and personalise with ease. In other words, any seller, no matter the size or budget, can bring their business online and connect with customers.

In conclusion, these 3 are from our point of view a few of the best online marketing strategies to use in 2021 and probably on the next years to come! Therefore, give them a try and let us know what do you think in the comments!

Cavendish Media’s Team